Monday, September 1st , 2008

Amsair was today announced as the latest top line sponsor for the forthcoming World Series of Poker Europe to be held next month in London, UK. The deal will make Amsair Executive Aviation the official airline of the tour and will allow Betfair Poker customers exclusive and discounted rates on any of the private jets in the extensive Amsair charter fleet.

Amsair offers corporate and executive private jet charters and through its global alliance programme has access to over five thousand aircraft of all shapes and sizes. Betfair poker players will now be able to travel in style to the numerous poker events worldwide simply by playing on the site. Players who utilize this option will be able to play poker (for fun) on board the planes so that they reach their tournaments relaxed and prepared for what lies ahead.

Philip Cartwright, Amsair Executive Aviation Sales Director commented,

“We are constantly looking at new opportunities and ways to expand the business. The poker community is one of the fastest growing and affluent in the world. It makes sense for our two companies to be aligned and offer our services to the High Rollers at Betfair.”

Bruce Stubbs Head of Betfair Poker commented,

“We are delighted to have concluded this deal with Amsair. Betfair Poker are happy to provide a unique experience to our customers and what better way than to arrive at the largest and most prestigious poker event in Europe on an private jet provided by Amsair.”

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ABOUT WSOP EUROPE
Launched in 2007 by Harrah’s Entertainment, owner of the World Series of Poker (WSOP), WSOPE is the first tournament extension of the world’s richest and most prestigious gaming event.  WSOPE is held in London, England annually at London Clubs International (LCI) properties and awards the same coveted gold bracelets that the WSOP awards annually in Las Vegas.  In 2007, WSOPE awarded three gold bracelets, the first bracelets ever awarded outside the United States.  A total of 623 entrants competed for £1,305,215 in prize money over three different events: H.O.R.S.E, Pot Limit Omaha and No-Limit Texas Hold’em. Germany’s Thomas Bihl became the first-ever bracelet winner of the WSOPE, while Norway’s Annette Obrestad took home the £1,000,000 first place prize in the Main Event.  Italy’s Dario Alioto won the Pot Limit Omaha tournament, meaning Europeans won all three events of the inaugural World Series of Poker Europe Presented by Betfair.com.

ABOUT BETFAIR.com
Betfair Poker was launched in the autumn of 2005 and operates on its own platform. It is the proud online exclusive sponsor for the World Series of Poker Europe event which is now in its second year. Betfair poker sponsors the winner and runner up from last year’s event (Annette Obrestad and John Tabatabai) as well as online poker pro Sorel Mizzi. For more information on the World Series of Poker Europe visit www.wsope2008.com.
Betfair has become the world’s biggest online betting community since successfully pioneering its betting exchange concept in June 2000. Driven by cutting-edge technology, Betfair enables customers to choose their own odds and bet against each other, even after the event has started. The company now processes 5 million transactions a day, more than all of the European stock exchanges combined.
Betfair remains one of the only betting company to win a Queen’s Award for Enterprise, being recognized for Innovation in 2003 and most recently for International Trade earlier this year.
Betfair currently employs over 1,200 people, principally in Hammersmith, Stevenage, Malta and Tasmania and the company is a licensed betting operator in the UK, and also operates under licenses in Australia, Austria, Italy and Malta.
Contact Richard Bloch +44  07525 038839 or Amy Trodd on +44 7921 880938

ABOUT THE WSOP
The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker’s longest running tournament in the world, dating back to 1970.  In 2007, the event attracted more than 54,000 entrants from 87 different countries to the Rio All-Suite Hotel and Casino in Las Vegas and awarded just under $160 million in prize money as players competed for game’s most coveted trophy, a WSOP bracelet.  Harrah’s License Company, LLC., an affiliate of Harrah’s Entertainment, Inc., has owned and operated the WSOP since 2004 and over the last four years, fostered an increase in player participation by nearly 300-percent.  In addition, the WSOP has experienced groundbreaking alliances in broadcasting, digital media and corporate sponsorships, while successfully expanding the brand internationally with the advent in 2007 of the World Series of Poker Europe. For more information on the World Series of Poker, please visit our website at www.worldseriesofpoker.com.

ABOUT HARRAH’S ENTERTAINMENT
Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, more than 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The Company's properties operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names; Harrah's also owns the London Clubs International family of casinos and the World Series of Poker®. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For more information, please visit www.harrahs.com.